GA4 eCommerce Report (SST Free Plugin)

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This report helps you track how users engage with your products, from viewing them to completing a purchase. It gives clear insights into your conversion funnel and product performance using GA4 data.

Note:  In the free plan, the date range cannot be changed. Report data is shown for a maximum of 45 days.

Funnel Overview

Shows the number of users at each key stage in the sales journey:

• Add to Cart
• Begin Checkout
• Purchase

The funnel helps identify drop-offs and optimize the checkout experience.

Purchase Summary

Gives a snapshot of overall sales performance:

• Total Purchases – Number of completed orders
• Revenue – Total sales value
• Items Purchased – Quantity of products sold
• Purchase Rate – % of sessions that ended in a purchase

Product Performance

Shows how individual products perform:

• Product Name
• Product Views
• Add to Cart actions
• Purchases
• Revenue generated per product

This helps identify top sellers and underperforming products.

Purchase Funnel Chart

Visual breakdown of the steps users take before purchasing:

• Product View
• Add to Cart
• Begin Checkout
• Add Payment Info
• Purchase

Each step includes total counts and conversion drop-off percentages.

Use This Report To:

• Track how products perform from view to purchase
• Spot where users drop off in the funnel
• Understand which products generate the most revenue
• Improve product listings and checkout flow
  

Note: Advanced GA4 and ad campaign reports are available in Pro plans.