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January 28, 2026
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First-Party Data & Its Benefits (SST Pro Plugin)

First-party data enables server-side tracking by sending data from your own domain, improving accuracy, attribution, and reliability – especially in environments affected by browser restrictions and ad blockers.

  • Improves data accuracy and attribution
  • Enhances tracking reliability
  • Requires additional access, such as DNS configuration

To enable first-party data, contact our team at [email protected], and we’ll assist with the setup.

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