Features of Conversios MS App

Conversios for Microsoft Ads helps Shopify stores track conversions accurately and keep Microsoft Advertising product data in sync, even when browser-based tracking is limited.

The app is designed for store owners who want reliable Microsoft Ads conversion data, Shopping feed automation, and no-code setup.

👉 The app is free to install.

No-Code Setup

Everything in the app is designed to work without technical knowledge.

• One-click Microsoft Ads conversion tracking and product feed setup
• No coding, scripts, or theme file edits required
• No manual UET tag installation
• No manual product feed uploads
• Compatible with Shopify Online Store 2.0 

Setup is completed directly from the app interface.

Accurate Microsoft Conversion Tracking

The app uses Microsoft Universal Event Tracking (UET) to track customer actions across your Shopify store.

This tracking method helps capture conversions reliably by reducing data loss caused by:

• Browser tracking limitations
• Ad blockers
• Privacy restrictions

As a result, your Microsoft Ads account receives more consistent and complete conversion data, improving campaign optimization and reporting accuracy.

Microsoft Ads Conversion Tracking (UET)

The app automatically installs the Microsoft Universal Event Tracking (UET) tag on your Shopify store.

This allows Microsoft Ads to track customer actions and attribute conversions from your ads.

Key benefits

• Automated UET tag setup
• No theme file edits required
• Safe with Shopify theme updates

Microsoft Clarity Integration

Enable Microsoft Clarity with one click to view session recordings, heatmaps, and visitor interaction insights. This helps you understand how users navigate and engage with your store.

LinkedIn Insight Pixel Integration

Easily add the LinkedIn Insight Pixel to track page views and build audiences for LinkedIn Ads. No manual script installation is required.

Supported Shopify Events

Conversios tracks essential Shopify customer actions and sends them to Facebook Pixel and Meta CAPI.

Page & Product Activity

• PageView – When a visitor views any page on your store
• ViewContent – When a product detail page is viewed

Cart Actions

• AddToCart – When a product is added to the cart

Checkout Steps

• InitiateCheckout – When checkout is started
• AddPaymentInfo – When payment details are entered

Purchase

• Purchase – When an order is completed and confirmed on the Shopify Thank You page

Important Note 

Purchase tracking works only when customers land on the Shopify Thank You page after payment.

If a payment gateway does not redirect back to this page, the purchase cannot be tracked.
Most gateways provide a return or redirect option – make sure it is enabled.

However, your payment gateway does not redirect customers to the Shopify Thank You page, which is why purchase tracking is not working. Please contact our support team at [email protected]

Microsoft Product Feed & Catalog Sync

The app includes built-in support for syncing Shopify products to Microsoft Merchant Center.

This ensures your Microsoft Shopping ads always use accurate product information.

Product Feed Capabilities

• Sync Shopify products to Microsoft Merchant Center
• Real-time product sync for:
  • Product availability
  • Price changes
  • Stock status
• Product prices follow your store’s primary currency
• Optimized feed structure to help improve product approval rates

This helps reduce issues caused by outdated or incorrect product data.

Real-Time Product Sync Status

You can monitor product feed activity directly inside the app, including:

• Sync status
• Number of synced products
• Last sync time

Feeds are updated automatically when product changes occur.

Dedicated Support

Get help when you need it.

• Email support available
• Assistance with setup and verification
• Email us at: [email protected]