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January 28, 2026
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Feature Overview for WooCommerce Stores (SST Pro Plugin)

Server Side Tracking Pro for WooCommerce provides advanced, first-party, server-side tracking, reporting, and product feed capabilities for WooCommerce stores running multi-channel advertising and analytics.

The Pro plan extends core server-side tracking by adding support for more advertising platforms, behavior analytics tools, advanced reporting, and scalable product feed management – all managed centrally within WordPress and Google Tag Manager.

The plugin connects your WooCommerce store with a server-side Google Tag Manager container.

  • Sends events from your server instead of the browser
  • Improves event delivery reliability on Safari, iOS, and privacy-focused browsers
  • Works alongside your existing GTM web container

This setup allows GTM to act as a single routing layer for analytics and ad platforms.

First-Party Data 

All supported events are sent as first-party data.

  • Events originate from your own domain
  • Reduces dependency on third-party cookies
  • Helps maintain tracking accuracy as browsers phase out cookies

This makes your tracking setup more future-proof.

Supported Advertising & Analytics Platforms

Using server-side GTM, events can be forwarded to a wide range of platforms.

  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta (Facebook)
  • TikTok
  • Microsoft Ads (UET)
  • Pinterest Ads
  • LinkedIn Insight Tag
  • X (Twitter) Pixel
  • Snapchat Pixel

Heatmap and Session Recording Tools

  • Microsoft Clarity
  • Hotjar
  • Crazy Egg

All routing and platform logic is managed centrally inside Google Tag Manager.

Enhanced Conversions & Advanced Matching

The Pro plan supports enhanced conversion and advanced matching for multiple advertising platforms.

Google Ads

  • Enhanced Conversions using first-party customer data
  • Improved conversion attribution and bidding signals

Microsoft Ads (UET)

  • Advanced conversion tracking and matching
  • Improved conversion accuracy across Bing, MSN, and Microsoft Audience Network

These capabilities help platforms better match conversions while respecting consent and server-side delivery.

Higher Server-Side Capacity

  • Increased server-hit quota for high-traffic WooCommerce stores
  • Designed to reliably handle high event volumes

Supported Woocommerce Events 

Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.

Store and product browsing

  • page_view: Page visit
  • view_item_list: Category or product list view
  • select_item: Product click
  • view_item: Product detail page

Cart actions

  • add_to_cart: Add product to cart
  • remove_from_cart: Remove product from cart
  • view_cart: Cart page view

Checkout steps

  • begin_checkout: Checkout started
  • add_shipping_info: Shipping method selected
  • add_payment_info: Payment method selected

Orders and purchase

  • purchase: Order completed
  • refund: Order refunded

Other GA4 engagement events

  • scroll: Scroll depth tracking
  • form_submit: Form submissions
  • signup: User sign-up
  • login: User login
  • email_click: Email link clicks
  • phone_click: Phone number clicks
  • address_click: Address or map clicks
  • file_download: File download tracking
  • article_load: Content or article load events

Note: Add to cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. For help, contact [email protected]

Event Deduplication Support

To avoid double-counting conversions, the plugin supports event deduplication.

  • Browser and server events share the same event ID
  • GTM can merge events correctly across sources
  • Prevents inflated purchase and conversion numbers

This is essential when running both browser-side and server-side tracking together.

Product Feed Sync

CAPI Pro includes expanded product feed capabilities with no product limits for advertising and catalog platforms.

Included Features

  • Product feed creation per platform
  • Real-time API-based feed synchronization
  • Unlimited products per feed
  • Platform-specific feed formatting
  • Attribute and category mapping
  • Feed status and sync monitoring
  • Feed management actions such as Edit, Duplicate, and Delete

Supported platforms

  • Google Merchant Center
  • Microsoft Merchant Center
  • Meta Catalog
  • TikTok Catalog

Reporting & Insights (Overview)

The Server Side Tracking for WooCommerce Plugin includes built-in reports that help you review traffic, conversions, and ad performance directly inside WordPress.

These reports are designed to help you validate tracking, understand user behavior, and compare platform performance without switching tools.

Included Reports

Pixel Pro provides access to the following report categories:

  • GA4 General Reports
     High-level insights into visitor activity, engagement, pages, devices, locations, and realtime traffic. 
  • GA4 eCommerce Reports
     Funnel and product-level insights showing how users move from product views to purchases, including drop-offs and revenue contribution. 
  • Google Ads Reports
     Campaign, keyword, and search-term performance with metrics such as impressions, clicks, conversions, sales, cost, and ROAS. 
  • Meta Ads Reports
     Campaign-level performance from connected Meta Ads accounts, including spend, reach, clicks, and purchases, with audience breakdown options.

 

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