Home / WooCommerce / Server Side Tracking Free / Features / Feature Overview (SST Free Plugin)
January 27, 2026
3 Mins Read

Feature Overview (SST Free Plugin)

The Server Side GTM Tracking Plugin for WooCommerce helps store owners collect more reliable conversion and event data by sending tracking events through a server-side Google Tag Manager (GTM) container, instead of relying only on browser-based scripts.

By moving event delivery to the server, the plugin reduces data loss caused by browser restrictions, ad blockers, and iOS privacy limitations, while keeping setup simple and fully managed inside WordPress.

This document covers features available in the free version only.

Advanced platforms, behavior analytics, and product feed capabilities are available in the Pro Plan.

Core Capabilities

Google Tag Manager Server-Side Integration

The plugin connects your WooCommerce store with a server-side Google Tag Manager container.

  • Sends events from your server instead of the browser
  • Improves event delivery reliability on Safari, iOS, and privacy-focused browsers
  • Works alongside your existing GTM web container

This setup allows GTM to act as a single routing layer for analytics and ad platforms

Works with Multiple Ad and Analytics Platforms

The plugin does not lock you into a single platform.

Using GTM server-side, the same events can be forwarded to:

  • Google Analytics 4 (GA4)
  • Google Ads
  • Meta (Facebook)
  • TikTok
  • Snapchat

All routing and logic is managed centrally inside Google Tag Manager.

Upgrade to Pro to enable additional platforms like Pinterest, LinkedIn, X (Twitter), behavior analytics tools, and product feed integrations.

Enhanced Conversions & Advanced Matching(First Party Data)

The Pro plan supports enhanced conversion and advanced matching for multiple advertising platforms.

Google Ads

  • Enhanced Conversions using first-party customer data
  • Improved conversion attribution and bidding signals

Supported Woocommerce Events 

Conversios tracks the complete WooCommerce shopping journey using standard GA4 ecommerce and engagement events.

Store and product browsing

  • page_view: Page visit
  • view_item_list: Category or product list view
  • select_item: Product click
  • view_item: Product detail page

Cart actions

  • add_to_cart: Add product to cart
  • remove_from_cart: Remove product from cart
  • view_cart: Cart page view

Checkout steps

  • begin_checkout: Checkout started
  • add_shipping_info: Shipping method selected
  • add_payment_info: Payment method selected

Orders and purchase

  • purchase: Order completed
  • refund: Order refunded

Other GA4 engagement events

  • scroll: Scroll depth tracking
  • form_submit: Form submissions
  • signup: User sign-up
  • login: User login
  • email_click: Email link clicks
  • phone_click: Phone number clicks
  • address_click: Address or map clicks
  • file_download: File download tracking
  • article_load: Content or article load events

Note: Add to cart works out of the box for standard WooCommerce themes. Stores using drawer carts, AJAX carts, or custom flows may require customization. For help, contact [email protected]

Event Deduplication Support

To avoid double-counting conversions, the plugin supports event deduplication.

  • Browser and server events share the same event ID
  • Prevents inflated purchase and conversion numbers

This is essential when running both browser-side and server-side tracking together.

Reporting & Insights (Overview)

The Server Side Tracking for WooCommercePlugin includes built-in reports that help you review traffic, conversions, and ad performance directly inside WordPress.

These reports are designed to help you validate tracking, understand user behavior, and compare platform performance without switching tools.

Included Reports

Pixel Pro provides access to the following report categories:

  • GA4 General Reports
     High-level insights into visitor activity, engagement, pages, devices, locations, and realtime traffic.

  • GA4 eCommerce Reports
     Funnel and product-level insights showing how users move from product views to purchases, including drop-offs and revenue contribution.

  • Google Ads Reports
     Campaign, keyword, and search-term performance with metrics such as impressions, clicks, conversions, sales, cost, and ROAS.

  • Meta Ads Reports
     Campaign-level performance from connected Meta Ads accounts, including spend, reach, clicks, and purchases, with audience breakdown options.
Scroll to Top