Conversions Not Showing in Microsoft Ads (Conversios MS App)

If conversions are not visible in Microsoft Ads, this is usually related to configuration, data delay, or page flow.

• Conversion data is not instant; allow time for reporting to update
  
• Make sure customers reach the Shopify Thank You page after payment
• Verify the same UET tag is selected in both the app and Microsoft Ads
• Check Microsoft Ads → Conversions to confirm event status
• Ensure no older UET tags or duplicate tracking codes exist

Most issues are resolved by correcting setup or removing duplicate tracking.