GA4 eCommerce Report (CAPI Pro Plugin)

To Go: Conversios Pro → Reports & Insights → GA4 eCommerce Report

This report helps you track how users engage with your products, from viewing them to completing a purchase. It gives clear insights into your conversion funnel and product performance using GA4 data.

Funnel Overview

Shows the number of users at each key stage in the sales journey:

• Add to Cart
• Begin Checkout
• Purchase

The funnel helps identify drop-offs and optimize the checkout experience.

Purchase Summary

Gives a snapshot of overall sales performance:

• Total Purchases – Number of completed orders
• Revenue – Total sales value
• Items Purchased – Quantity of products sold
• Purchase Rate – % of sessions that ended in a purchase

Product Performance

Shows how individual products perform:

• Product Name
• Product Views
• Add to Cart actions
• Purchases
• Revenue generated per product

This helps identify top sellers and underperforming products.

Purchase Funnel Chart

Visual breakdown of the steps users take before purchasing:

• Product View
• Add to Cart
• Begin Checkout
• Add Payment Info
• Purchase

Each step includes total counts and conversion drop-off percentages.

Use This Report To:

• Track how products perform from view to purchase
• Spot where users drop off in the funnel
• Understand which products generate the most revenue
• Improve product listings and checkout flow
  

Export and Schedule

You can:

• Download the report as a white-label PDF with your brand logo
• Schedule weekly email delivery to receive this report in your inbox

Check this guide: How to Automate Email Reports and Add Your Branding