How do I find my Google Ads Pixel ID (Remarketing Tag)

The Google Ads Remarketing Tag ID is required to enable remarketing and audience tracking. This ID is managed inside Data Manager in Google Ads.

The Remarketing Tag ID always starts with AW- and looks like this: AW-1234567890

Method 1: Find Remarketing Tag ID from Google Ads

Steps:

1. Sign in to your Google Ads account
2. Click Tools (wrench icon) from the top menu
3. Under Setup, select Data Manager
4. Open Google Ads Tag
5. Click Manage or View details

Result:

You will see a tag ID in this format: AW-1234567890

This AW-ID is your Google Ads Remarketing Tag ID.

Note: You do not need to create a conversion action to get this ID.

This guide will explain how to find your Pixel ID through Google Ads, Google Tag Manager, or directly within your website’s source code.

Method 2: Find Remarketing Tag ID via Audience Manager

Steps:

1. Go to Tools → Shared Library
2. Click Audience Manager
3. Open Audience sources
4. Select Google Ads Tag
5. View Tag details

Method 3: Find Remarketing Tag ID from Google Tag Manager

Use this method only if the Google Ads tag is already installed using Google Tag Manager.

Steps:

1. Open Google Tag Manager
2. Select your website container
3. Click Tags
4. Open a tag named Google Ads Tag or Google Ads Remarketing
5. Locate the Conversion ID field

Method 4: Find Remarketing Tag ID from Website Source Code

Use this method only if the tag is already installed on your website.

Steps:

1. Open your website in a browser
2. Right-click and select View Page Source
3. Press Ctrl + F (or Cmd + F on Mac)
4. Search for: AW-

Example: gtag(‘config’, ‘AW-1234567890’);

The value starting with AW- is your Remarketing Tag ID.

What Is Required for Remarketing

 

Item	Required
Google Ads Remarketing Tag ID (AW-ID)	Yes
Conversion Label	No
Conversion Action	No

Only the AW-ID is required for remarketing.

Common Mistakes to Avoid

• Looking under Conversions to find the Remarketing Tag ID
• Using a Conversion Label instead of the AW-ID
• Removing the AW- prefix
• Confusing GA4 Measurement ID (G-XXXX) with Google Ads Tag ID