The TikTok Pixel is a JavaScript code that captures user actions on your website, tracking events like adding to a cart or placing an order. These events are stored in your TikTok Ads account and can be used to customize audiences, optimize ad delivery, and measure campaign performance. In order […]
TikTok is no longer just a discovery platform. In 2025, it has become a major growth channel for eCommerce brands. However, how success is measured on TikTok has changed. If you’re still relying on last-click data or basic pixel tracking, your results may be inaccurate. TikTok’s new attribution system is
If you’re running paid campaigns in 2025, you’re probably asking: Should I stick with Google Ads or give Microsoft Ads a real shot? Clicks are more expensive, competition is tighter, and AI is changing the game. Google Ads remains the giant, but Microsoft Ads, powered by Bing and LinkedIn, is
