Understanding your customers’ behavior is one of the most powerful ways to grow your online store. The Conversios Google Tag Manager (GTM) Data Layer helps you do just that by automatically tracking all key eCommerce events across your website. If you’re new to Google Tag Manager, check out our beginner […]
Accurate tracking is the foundation of every successful eCommerce strategy. Whether you’re running Google Ads, Meta campaigns, or analyzing traffic in Google Analytics, none of it matters if your tracking pixels are not firing correctly. Many store owners assume their pixels are working just because they’ve installed them once. But
When you compare event tracking methods, you have two choices: embed code directly on your web pages (on-page) or use Google Tag Manager (GTM). If you’re new, start with this GTM setup guide to understand the basics.While both options allow you to capture user interactions, GTM offers clear advantages that
